A 90-day digital marketing plan gives a small business in Thrissur a clear order of work: fix the foundations first, build visibility second, and scale what works last. Here is the plan I use with local clients, simplified so you can follow it yourself.
Quick answer
Days 1–30: audit and fix foundations (Google Business Profile, website, tracking, reviews). Days 31–60: build visibility with local SEO content and consistent social media. Days 61–90: add ads to proven offers, review the numbers and double down on what brings enquiries.
Days 1–30: Foundations
| Week | Tasks |
|---|---|
| Week 1 | Audit your online presence; set up Google Search Console and Google Analytics |
| Week 2 | Complete and verify your Google Business Profile |
| Week 3 | Fix website speed, mobile layout and contact buttons |
| Week 4 | Start a review system; make name, address and phone consistent everywhere |
Days 31–60: Visibility
| Week | Tasks |
|---|---|
| Week 5 | Keyword research: list the questions and services customers search for |
| Week 6 | Publish or improve one page per core service with local details |
| Week 7 | Publish two helpful blog posts answering customer questions |
| Week 8 | Launch a consistent Instagram schedule around three to five content pillars |
Use my guides to local SEO in Thrissur and Instagram marketing for local businesses for this phase.
Days 61–90: Growth
| Week | Tasks |
|---|---|
| Week 9 | Choose one proven offer and run a small, tracked ad campaign |
| Week 10 | Review which pages and posts bring enquiries; improve the rest |
| Week 11 | Build local links and mentions: partners, associations, local media |
| Week 12 | Full review: keep what works, cut what does not, plan the next 90 days |
What results should you expect after 90 days?
Expect a complete, active Google profile, a faster website, more reviews, early search visibility and a clear picture of which channels bring customers. SEO usually keeps improving well beyond 90 days — this plan sets it up to compound.
How much time does the plan take?
Roughly three to five hours a week if you do it yourself. If that is not realistic, a specialist can handle the technical and content work while you focus on customers. For the ads phase, use my Google Ads guide for local businesses.
New to all of this? Start with the practical guide to digital marketing for small businesses in Thrissur.
How do you set goals for the 90 days?
Choose one main goal and two or three supporting measures. The main goal should connect to revenue — for example, more calls from Google, more table bookings or more enquiries for a specific service. Supporting measures might include new reviews, profile views or website visitors. Write down your starting numbers in week one so you can see real progress.
| Goal type | Example main goal | Supporting measures |
|---|---|---|
| Service business | More calls from Google | Profile calls, reviews, service page visits |
| Restaurant or café | More bookings and walk-ins | Direction requests, Instagram messages |
| Retail shop | More store visits | Profile views, offer redemptions |
| Training centre | More course enquiries | Form submissions, blog visitors |
What tools do you need for the plan?
- Google Search Console — search performance
- Google Analytics — website behaviour and conversions
- Google Business Profile Performance — calls, directions and views
- Instagram Insights — reach, saves and messages
- A simple spreadsheet — to log every enquiry and where it came from
How do you run the monthly review?
At the end of each month, spend an hour comparing your numbers with the starting point. Ask three questions: what worked, what did not, and what will you change next month? Keep the actions that bring enquiries, fix or drop the ones that do not, and write the next month’s priorities before you close the spreadsheet.
What should you do after the 90 days?
Repeat the cycle with a new, slightly bigger goal. By now your foundations are in place, so the next 90 days can focus on growth: more content, better conversion rates, new services or new locations. Many businesses also use this point to decide whether to bring in help for the channels that are working.
How do you stay consistent when you are busy?
- Block a fixed time each week for marketing tasks
- Batch-create content once a week
- Use templates for posts and review replies
- Delegate simple tasks like photos and posting to a team member
- Focus on the few actions that bring enquiries
If you would like guidance through each phase, book a free audit and we can build the plan around your business.
About the author
Solamon Varghese is a digital marketing specialist based in Thrissur based in Kottapuram, Kodungallur. He is certified in Google Ads Display, Google Analytics and Semrush SEO Essentials, and helps clinics, cafés, shops and service businesses across Kerala grow with SEO, Google Ads, social media marketing and web design. Read more about Solamon or book a free audit.
Want this plan done with you? Send an enquiry or message me on WhatsApp for a free 30-minute audit call.
